WTF! Where’s The Food Shark Tank India Pitch:
WTF also known as Where’s the Food is an Indian Startup which appeared on Shark Tank India Season 2. This company operates on a budget-smart restaurant chain concept. At the time of their pitch, They had four locations in Kolkata. A unique thing about their idea is that 75% of their food options have standardized pricing.
WTF operates under the caption “The five star of the middle class”. The founder shared that they are also launching a ready-to-cook sauce which may disrupt the food industry. With all that, The company offered ₹75 Lakhs for 5% of the equity valuing the business at ₹15 Crores.
WTF spends a CapEx of around ₹4-5 Lakhs to build 1 restaurant. Also In their menu, all general dishes are priced at ₹149 followed by all Fish dishes priced at ₹199. They also sell prawn dishes at a price point of ₹249. An average restaurant pays rent of around ₹30,000 for an 18-20 seater restaurant. Each outlet makes a revenue of between ₹5-5.5 Lakhs. The company makes net profit of around 30%.
WTF is projecting to close FY22-23 at around ₹2 Crores in Revenue. 80% of the revenue comes from in-store sales and the rest comes from home deliveries.
WTF! Where’s The Food Shark Tank Negotiations & Funding:
Peyush was the first shark to go out citing he couldn’t add value to this business. Namita felt like there would be issues in scaling this business therefore she went out as well. Amit had concerns about the occupancy level of the restaurants therefore he went out as well. He added that Sayan also needs to develop a listening ear which is crucial to pursue entrepreneurship. Anupam & Aman shared the same sentiment therefore they went out as well.
Who are the founders of WTF?
WTF was founded by Sayan Chakraborty. He was 25 years old at the time of his pitch. He claimed to redefined the relationship between Bengal and Business.
How is WTF doing after Shark Tank India?
Our research in the WTF revealed that while they did not get a deal on Shark Tank India, Their appearance on the Show gave them nationwide exposure which helped propel the brand forward. In Summar 2024, The founder announced that they had raised their first round of funding for the brand. As of August 2024, The company is still in Business and Thriving. While their products are not yet available on the Amazon, you can check out others by clicking the Amazon button below!
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Here are other companies from Season 2 Episode 43.