- Founder: Sahil Vohra & Isha Chada Vohra
- Business: Breakfast
- Ask: ₹50 Lakhs for 2% Equity
- Valuation/ Networth: ₹20 Crores
- Funding: ₹4 Crores for 22.22% equity
- Sharks: All Sharks
- Episode: Season 4 Episode 18
The Naturik Co Shark Tank India Pitch:
The Naturik Co is an Indian startup which focuses on providing healthy breakfast. Their products include Cheela, Masala Khichdi & sprouts. The founders sought an investment of ₹50 Lakhs in exchange for 2% equity valuing the brand at ₹25 Crores.
The Naturik Co’s products are sugar-free, and Maida-free and do not use palm oil or preservatives. They are available through online and offline stores. So far, the company have sold over 2 Lakh packages. The founders shared that their products are the pinnacle of innovation which differentiates them from other brands.
The Naturik Co products have longer shelf life than other products in the market due to them reducing the moisture of flour to less than 2%. They also vacuum pack the products to increase shelf life. The products can last upto 1 year packed and must be used within 1 month after opening.
The Naturik Co’s Financials & Revenue during Shark Tank India:
The Naturik Co started sales in 2023. They closed FY23-24 with a revenue of ₹87 lakhs and they were negative 12% in their EBITDA which comes to around ₹10 Lakhs in losses. The company have done revenue of over ₹2.1 Crores in FY24-25 by October 2024. They are projecting to close the year at ₹5.82 Crores.
They raised a pre-seed round of ₹1.25 Crores in January 2024 at a valuation of ₹8.33 Crores. The founders shared that they will be EBITDA positive by March 2025 and they are still net positive on unit economics bases. The founders are in process currently to raise a bigger round of ₹4 Crores and this investment will be part of that. They already had a term sheet of ₹50 lakhs at ₹25 Crore valuation.
For The Naturik Co’s unit economics, Raw material cost comes to 23%, packing costs comes to 4.5%, shipping takes another 3.25% leaving them with gross profit of 69%. Discounts, margins, commissions take another 27%, outward shipping takes another 12%, The company spend 25% on marketing leaving them with profit of 5.25%. Salaries takes another 8% and travel costs comes to 1.4% & 0.6% on other fixed expanses leaving them with -6% EBITDA.
The founders added that they had made a conscious call not to explode online business. They are currently focusing on offline. They started going offline in September 2024, and they are available at over 400 stores in Delhi NCR. The company’s target consumer is in the mass premium market.
The Naturik Co Shark Tank India Negotiations & Funding:
Aman offered ₹1 Crore in exchange for 5% equity in the company valuing the business at ₹20 Crores. Vineeta offered ₹50 Lakhs for 2.5% equity in the company. Anupam offered ₹1 Crore in exchange for 5% equity. Kunal wanted to complete a full ₹4 Crore round so he offered ₹2 Crores for 10% or ₹4 Crores for 20% equity. Anupam matched both Kunal’s offers.
Peyush liked the entrepreneur. He offered ₹50 Lakhs for 2.5% equity. Because all sharks made an offer so Sahil asked if they would all like to come together. Anupam offered ₹2 Crores for 12.5% or ₹4 Crores for 25% if entrepreneurs want all 5 sharks.
The founders take a moment to think and then they come back to sharks. Sharks in the meantime removed the option of ₹2 Crore and only offered ₹4 Crores in exchange for 25% equity in the company. The founder asked if they can close that ₹18 Crore valuation to which Anupam responded with ₹17 Crores valuation which comes to 23.52%. Aman suggested that they should close at ₹18 Crores so all sharks agreed and the company got an all Shark Deal.
Who are the founders of The Naturik Co?
Sahil Vohra & Isha Chada Vohra founded The Naturik Co. They are from Panchkula.
How is The Naturik Co doing after Shark Tank India?
Our research in The Naturik Co revealed that while they did get a deal on Shark Tank India, whether that deal closed after the show is still unclear. It could be because the process is still in the due diligence phase. we will update this article once more information comes to light. in the meantime, you can check out their products by clicking the Amazon button below!
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