- Founder: Annu Grover
- Business: Plants
- Ask: ₹1 Crore for 1% Equity
- Valuation/ Networth: ₹100 Crores
- Funding:₹50 Lakhs for 1.25% Equity + ₹50 Lakhs debt at 10% Interest
- Sharks: Vineeta Singh
- Episode: Season 4 Episode 9
Nurturing Green Shark Tank India Pitch:
Nurturing Green is an Indian startup which appeared in Episode 9 of Shark Tank India Season 4. They were part of a special match-off against Kyari. The founder shared that the category they are targeting is worth ₹1.2 Lakh crores and is mostly unorganized. His vision is to organize and streamline this process therefore, he sought an investment of ₹1 Crores in exchange for 1% equity in the company valuing the business at ₹100 Crores.
Nurturing Green was started in 2010. While the company started as a gifting idea, currently, they serve in decor, landscaping and home gardening as well. The founder claimed that they are India’s most loved gardening brand.
Nurturing Green grows their plants in state-of-the-art tissue culture technology and they go through 8 stringent quality checks. The plants are then transported to 4 warehouses, from where fresh and healthy plants are delivered to customers. They also provide personalized plant parenting guidelines through WhatsApp using AI. Their plants also comes with lifetime warranty.
Nurturing Green saw a big spike in its gifting category due to quick commerce in the past couple of years. Their second category is home decor, which mainly consists of indoor plants. They also started landscaping in 2017 but ended up closing that in 2019. The founder shared that they would start providing those services again after they reach ₹100 Crores in revenue.
Nurturing Green’s biggest USP is its quality. Their plants are grown in 4 cities at temperature control facilities. As for their warranty, the company gives a lifetime warranty on their plants and all plants can be replaced at 50% of the purchase price.
Nurturing Green’s Financials & Revenue during Shark Tank India:
In October 2024, The company made a gross revenue of ₹4 Crores and net revenue of ₹2.57 Crores. The company have already made ₹17 Crores till October 2024 for FY24-25. They are projecting to close the year at ₹35 Crores. The closed last year with a revenue of ₹13.8 Crores and they made ₹11.8 Crores a year prior. Their key drivers for growth are new categories and quick commerce.
30% of Nurturing Green’s revenue comes from quick commerce. They are available on Blinkit, Zepto and Swiggy Instamart. 40% of their revenue comes from modern trade and 58% of their revenue comes from online sales. 1% of the total revenue comes from gardening and it would be a major focus for the brand in future. They have 12 SKUs and they are projecting this category to be at 50% of net sales in next few year.
Annu is 68% of the equity holder in the company, They have done a small funding round from Vijay Shekhar Sharma and he has 2% equity in the company and he made that investment in 2019. Friends and family/investors have another 30% equity in the company. Vijay came in at a valuation of ₹37.5 Crores pre-money.
Nurturing Green made an EBITDA of ₹28 Lakhs in FY23-24. The founder added that they have always been profitable since their inception and the only exception to that was the covid-19 year. Currently they have an EBITDA of 3-5%.
For unit economics, 30% goes to product costs, 31 goes to trade commissions, advertisement takes another 9%, logistics takes 5%, and salaries take another 17%, After some miscellaneous expenses of 3% they are left with EBITDA of 5%. Annu added that their salaries are high due to investment in their leadership.
The company have a team size of 200 people. out of these, 45 are corporate employees. The founder’s vision is to reach ₹100 Crores in revenue in FY26-27. He added that the gardening category will make up a huge portion of it. They are also expanding through reliance and just launched a ₹99 plant which will target spending-conscious customers. Annu shared that their biggest Moat is packaging, quality & supply chain. Their prices start at ₹99 and go up to ₹4,999.
Nurturing Green Shark Tank India Negotiations & Funding:
Anupam went out because he felt like he would not make much money investing in this business. Peyush didn’t see much of a vision therefore, he went out as well. Namita went out for the same reason. Kunal went out because he felt like the business would need to shift its focus from modern trade to online, and their margins would shift drastically.
Vineeta was the first shark to make an offer to Nurturing Green; she offered ₹50 Lakhs for 1.25% and the rest as debt at 10% interest. Annu asked if he could counter which Vineeta refused because other sharks were out already. Annu ended up accepting that offer and they shook hands on ₹40 Crores valuation.
Who is the founder of Nurturing Green?
Annu Grover founded Nurturing Green. He worked in Austria, and he is from Lucknow, India. he didn’t join his family business because he didn’t have the same thinking. He studied at the Birla Institute of Management Technology, Greater Noida.
How is Nurturing Green doing after Shark Tank India?
Our research in the Nurturing Green revealed that while they got a deal on Shark Tank India, it did not close after the show. However, the company got a positive response for their Shark Tank appearance. You can check out their products by clicking the Amazon Button Below!
Thank you for supporting the blog, as we make small commissions on purchases through the above link.
Do you know, which Shark Tank India companies are already out of business after their appearance on the Show? click the button below to find out!