- Founders: Ashish Bhatia and Mohit Bhatia
- Business: Beverage brand
- Ask: ₹ 50 Lakhs for 1% Equity
- Valuation: ₹50 Crore
- Result: ₹ 50 Lakhs for 3% Equity
- Sharks: Aman Gupta and Peyush Bansal
- Episode: Season 2 Episode 37
Malaki Shark Tank India pitch:
Malaki, a premium beverage brand offering a range of products, including alkaline water, tonic water, and spiced ginger ale, was established in 2018 by founders Ashish Bhatia and Mohit Bhatia. It is an Indian beverage brand made from local ingredients and natural resources. They are available in 500+ HoReCa establishments and on online marketplaces. The company also have a special line of glass beverages that only contain 1 calorie per bottle.
They serve their sparkling water in Singapore Airlines business class. Entrepreneurs suggest that the Indian market size is around 150 crores. They generated 42 lakhs in sales last month, with a sales percentage split of 40% for ginger ale, 30% for tonic range, and 30% for sparkling water, resulting in a net income of approximately 13%. 95% of their sales come from Mumbai.
They made ₹1.5 crores in FY 20-21 and ₹2.7 crores in FY 21-22, with a projection to close FY22-23 at 9 crores. The cost of a product with an MRP of ₹35 is about ₹11, but they sell to retailers for ₹25, giving them a 56% gross margin. They were expecting an ARR of 18 crores by March 2023. They have already raised 2.2 crores at a ₹15.5 crore valuation.
Malaki Shark Tank India Negotiations:
Namita withdrew her interest because this brand would have been a conflict of interest with another brand she had invested in that was Beyond water. Amit had concerns about the market size and did not see how he could exit from this business, so he also stepped out of the deal. Payush and Aman jointly offered ₹50 lakhs for 10% of the business, with both splitting the equity equally. Anupam made an offer of ₹50 lakhs for 5% of the business, coming solo on the deal.
Peyush matched their last valuation and revised the offer to ₹50 lakhs for 3% of the company. The entrepreneurs countered with 2.5%, which Peyush rejected. Anupam then revised his offer to ₹1 crore for 10%, but the company was not interested in that offer. Anupam commented that he wasn’t interested in 1-3% of the company. The entrepreneurs accepted Peyush’s offer of ₹50 lakhs for 3%.
Did the sharks make the right investment? Let’s find out!
How is Malaki doing after Shark Tank India?
Our research on the company revealed that the deal with Shark Tank investors Aman and Peyush closed, and they have had meetings to discuss the future of the brand. As of October 2023, Malaki is still in business and growing. They offer a wide range of products through their website and major marketplaces. They also have over 10,000 Instagram followers and regularly post updates through their social media channels. Financials of the company are not yet available publically but we will update this article as soon as more info becomes available.
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