- Founder: Viraj And Sameer
- Business: Cocktails
- Ask: ₹50 lakhs for 2% equity
- Valuation/Net worth: ₹25 Crores
- Result: ₹1 Crore for 10% equity
- Sharks: Ashneer Grover, Namita Thapar, Aman Gupta, Anupam Mittal & Peyush Bansal
- Episode: Season 1 Episode 20
IN A CAN Shark Tank India Pitch:
IN A CAN is a successful startup that specializes in producing low-calorie canned cocktails in various flavors, including rum latte, whiskey collins, gin and tonic, and more. Founded by Sameer Mirajkar and Viraj Sawant, both hotel management graduates, the idea for the company emerged during the pandemic when bars were closed. The company sought the investment of ₹50 lakhs for 2% equity valuing their business at ₹25 Crores.
IN A CAN Shark Tank India Negotiations:
When the startup appeared on Shark Tank India, it impressed the panel of investors and secured an all-shark deal of INR 1 crore for 10% equity, with five sharks participating in the investment. This valued their business at ₹10 Crores.
How is IN A Can doing After Shark Tank India?
Our research in the company revealed that their deal with Sharks did Indeed close after the show. Founders shared their experience of Shark Tank in the Out and Out podcast that they mainly went to the show for branding. They said that what was aired was a heavily edited version and negotiations didn’t go the way it was shown on the show. They did however add that they didn’t want any sharks to go out because they wanted to increase their chances of getting on television are higher.
Namita Shared in November 2023 that the company has expanded to Maharastra and Pune along with Goa and Uttar Pradesh. She also added that the company just closed another funding round at a valuation of over 80 Crores. The company also shared that they want to go Pan India within the next two years. IN A CAN has over 20 thousand followers on Instagram as of November 2023.
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Source: IN A CAN Instagram
Here are other companies from Season 1 Episode 20.
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