- Founder: Chetan Sharda and Jasmine Kaur
- Business: Healthy Snacks
- Ask: ₹1 Crores for 2% Equity
- Valuation/ Networth: ₹50 Crore
- Funding: ₹1 Crores for 8% Equity
- Sharks: Vineeta Singh
- Episode: Season 2 Episode 27
Green Snack Co Shark Tank India Pitch:
Green Snack Co, founded by Chetan Sharda and Jasmine Kaur, stands as a beacon for healthy snacking, offering a range of convenient, flavor-packed snacks imbued with authentic Indian tastes and devoid of MSG or preservatives. Their mission revolves around transforming lifestyles, one snack at a time, emphasizing healthier ingredients and a commitment to fostering a healthier world.
Before the pandemic, their products were available across 30 Indian cities and five international markets, yet over 90% of their revenue stemmed from offline sales. The pandemic dealt a severe blow to their sales, but the company adapted, making a resilient comeback. At the time of their pitch, they boast a customer base of over 10 lakh, striving to cater to individuals keen on embracing a healthier lifestyle.
Chetan and Jasmine sought ₹1 crore for a mere 2% equity stake in their company, valuing it at ₹50 crores. Detailing their pre-pandemic sales figures, they highlighted revenues of ₹2 crores in FY 17 to 18, escalating to ₹7 crores in FY 18 to 19. Despite the pandemic-induced challenges, their sales in FY 20 to 21 amounted to ₹2.5 crores and surged to ₹4 crores in FY 21 to 22. Impressively, within the last month alone, they clocked in a revenue of ₹25 lakhs, showcasing a strong resurgence post-pandemic.
Green Snack Co Shark Tank India Negotiations and Funding:
They raised their first funding round in 2016 from angel investors where they raised ₹1 Crore at ₹13 crore valuation. They raised their second round of ₹3.2 crores at ₹23 Crore in 2017. This followed the investment of another ₹8 crore from same investor at convertible note.
They also raised another ₹5 Crore before covid which bridged with previous investment of ₹8 Crores and the total valuation of company after investment was ₹67 Crores. Founders have 53% of equity at the time of pitch. They burned ₹1.5 crores last year despite making ₹4 Crores in revenue. They only had ₹10 lakh left in the bank at the time of pitch. which meant that they were out of runway if they didn’t get the investment.
Aman goes out citing that he has two business Let’s try and Beyond Snack which are growing in a healthy profitable way and did not like when founders said that most businesses need working capital to grow in this market. Anupam follows Aman’s lead and says that he doesn’t invest in companies with questionable health claims. He also suggest founder to rethink and re-evaluate their business. Namita goes out citing the sodium content in the product as she believes its not healthy.
Amit goes out but comments that they need a new age founder to get away from legacy thinking. Vineeta could relate to the issue as she talked about the time when she was at rock bottom as well therefore she gives a non negotiable offer of ₹1 Crore for 8% of the company. Founders accept that without any hesitation.
Who are the founders of Green Snack?
Chetan Sharda and Jasmine Kaur founded Green Snack. Jasmine is a graduate from Delhi University and worked in a bank in her past. She also worked in Merico where she worked in retail part of business. Chetan has also done schooling and graduation from Delhi. He worked in real estate for 8 years before this venture.
How is Green Snack doing after Shark Tank India?
Our research in the company revealed that their Shark Tank India deal with Vineeta Singh did not close after the show aired. Despite that Jasmine shared on her LinkedIn:
Jasmine Kaur
Shark Tank has been phenomenal for us in every possible way. It’s brilliant and a must-try for anyone who wants to put their brand out there. Without exception.
Even After Green Snack got an initial boost after their episode aired and they eventually went out of business in May 2023. As of November 2023, they are still offline from any updates.
Source: The Green Snack co Instagram
Here are other companies from Season 2 Episode 27.
Green snack co Owner is very bad cheater they did not give the payment his vendor co partner Since more then 1 half year and he did not pickup the calls .