How is Bartisans doing after Shark Tank India? -

Founder: Jordan Mascarenhas and Jovita Mascarenhas
Business: Cocktails
Ask: ₹1 Crores for 2.5% Equity
Net Worth/Valuation: ₹40 Crore
Funding: No Deal
Sharks:
Episode: Season 3 Episode 5

Bartisans Shark Tank India Pitch:

Bartisans is a 100% natural and ready-to-pour cocktail mixer brand. They started this brand from their kitchen, and now have their own manufacturing unit, offering PAN India delivery. Each bottle of Bartisans allows you to make four drinks; simply add some ice and soda based on each drink recipe.

Bartisans Financials during Shark Tank India:

One bottle’s cost varies from ₹450 to ₹595, with 38-65 calories in one drink. In FY 22-23 (till October), they achieved a net revenue of ₹1.43 Crores but incurred a loss of ₹53 lakhs. They project a year-end revenue of ₹4 crores with a loss of ₹80 lakhs. They maintain a 70% gross margin, 20% for logistics and payment gateway, and surprisingly only 1% for breakage.

Who are the founders of Bartisans?

Bartisans was founded in 2020 by Jordan, who was studying hospitality in Dubai. Due to the COVID-19 pandemic, he had to return home, where he initiated this venture with his mother, Jovita.

Bartisans Shark Tank India Negotiations & Funding:

Aman was the first shark to opt out, citing scalability and market size issues. Radhika shared similar concerns, pointing out that as people become more cautious about sugary drinks, the market size would likely shrink. Consequently, she chose to opt out. Ritesh also decided to opt out, expressing the belief that it was too early to determine whether the business was B2B or B2C. Peyush, too, chose to opt out, suggesting that while they had a great product, they needed to hire a professional experienced in growing businesses like this and who excelled in negotiating with retailers.

Vineeta, however, was the only shark who took a bet on the founder. She made an offer of ₹48 lakhs for 3% equity and ₹52 lakhs as debt at 8% interest for 3 years. However, the founder was not keen on taking debt at the moment, and they respectfully rejected the offer.