- Founder: Ashish Jawa & Aditi Jawa
- Business: Skincare
- Ask: ₹1.2 Crores for 1% Equity
- Valuation/ Networth: ₹120 Crores
- Funding: No Deal
- Sharks: No Deal
- Episode: Season 4 Episode 5
Personal Touch Skincare Shark Tank India Pitch:
Personal Touch Skincare is a lifestyle skincare brand which appeared on Shark Tank India Season 4. They serve in skincare, body care and home care categories. The company brings clinical efficacy and affordable luxury together. The founders sought an investment of ₹1.2 Crores in exchange for 1% equity in the company valuing the brand at ₹120 Crores.
Personal Touch Skincare targets specific concerns of Indian skin tone like hyperpigmentation, acne, psoriases & aging. The company uses international-grade science-backed materials in their products. The founders added that their unique formulations are hard to copy. They are serving both genders and their products are equally effective on men’s skin as well.
Personal Touch Skincare’s Financials & Revenue during Shark Tank India:
Personal Touch Skincare products are available through most marketplaces in India like, Nykaa, Amazon, Flipkart etc. The company have sold through 7 lakh units in just two years, and they boast a retention rate of 57%. They have a total of 38 SKUs, and their top three SKUs are face bath, mucin moist serum & youth burst moisturizer. These 3 units make up over 50% of total revenue.
Personal Touch Skincare was started in 2022. Their product “Not Just SPF” sunscreen contains snail mucin, hyaluronic acid & Ceramides. It is priced at ₹1,599. All their products are made in Baddi Himachal Pradesh at the founder’s cousin’s manufacturing unit. 94% of the company’s sales are done through their own website.
In FY22-23, The company made a net revenue of ₹1.53 Crores. This was followed by ₹20.55 Crores of Gross and ₹16.18 Crores net revenue in FY23-24. So far for FY24-25, The company has done revenue of ₹12 Crores and they are projecting to close the year at ₹22 Crores in gross revenue & ₹20 Crores in Net revenue.
Personal Touch Skincare had an EBITDA of 5.05% in FY23-24 and a profit after tax of 1.54% which left them with around ₹25 lakhs in profits. They are currently at 14.52% EBITDA positive with realized profits of ₹1.22 Crores till November 2024. The founders worked on several efficiencies to increase these profits like the RTO rate, which was brought down from 7.5% to 6.16% & marketing spend.
In November 2024, The company fulfilled 12,000 orders from their website which comes to gross revenue of ₹1.65 Crores and Net Revenue of ₹1.32 Crores. In their first year, The company was spending 43% of their revenue on marketing, which was cut down to under 30%. The founders added that the majority of it went to influencer marketing & building community.
For unit economics, the company pays 15% GST on their products, 29.3% goes to COGS, 29.61% is the marketing cost, shipping takes 6.62 &, and other expenses take 7.13%, leaving them with 12.34% EBITDA. The average order value for their company is ₹1,450 post discount.
Personal Touch Skincare Shark Tank India Negotiations & Funding:
Aman was disappointed that the founders didn’t know details about the company therefore, he went out. Kunal went out due to a lack of branding in the company. Vineeta just didn’t believe the numbers she was given. Therefore, she went out as well. Ritesh wanted to help the entrepreneur work out the details but he was not ready to invest. Azhar also shared the same sentiment therefore he went out as well. Personal Touch Skincare went out of the tank without a deal!
Who are the founders of Personal Touch Skincare?
Ashish Jawa & Aditi Jawa founded Personal Touch Skincare. They are both siblings and from Panipat. Aditi had a private label of customized Indian ware in Panipat.
How is Personal Touch Skincare doing after Shark Tank India?
Our research in Personal Touch Skincare revealed that while the company did not get a deal on Shark Tank India, Its appearance on the show would have a positive impact on the business. The founders even sat down with Vineeta after their pitch to show her the numbers but she could not believe the numbers and even commented that those numbers could just be manipulated. Nonetheless, you can check out company’s products through Amazon by clicking the button below!
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A Youtuber decoded their numbers after the show and suggested that Vineeta was correct and there is no way the numbers these founders gave on Shark Tank India are correct. He also offered a company to chance to explain and sit down with him and in exchange, he added that he would offer them ₹30 Lakhs worth of free marketing. It is yet to be seen if The company responded but I recommend everyone watch that video to understand the confusion better.
Do you know, which Shark Tank India companies are already out of business after their appearance on the Show? click the button below to find out!